Laco Absolute, a new line designed by Dietrich Lubs in collaboration with Laco and Dieter Rams to create the
Absolute Collection. Both Lubs and Rams are renowned for their work and the designs they produced during their respective
tenures with Braun. Rams was with Braun Design from 1989 to 2001 and was responsible for Braun's original collection
of watches, which have since become horological icons.
The design concept
The creation of the Absolute Collection was born out of Laco's
desire to produce an austere and uncluttered timepiece that embodied harmony in its geometry. Utilizing a distinctly
Teutonic design language, the collection is stereotypically German, as they embrace logic, functionality and high-grade
technology. Of particular interest is a detail of the new Absolute case. It's hinged lug design allows the watch's
strap to closely follow the contours of the individual wrist.
watches are 39mm in diameter and 9.6mm thick,
offer 5 ATM of water resistance and are equipped with Swiss quartz, GMT (dual time zone) movements,
Sapphire crystals, and robust rubber straps.