Laco Absolute, a new line designed by Dietrich Lubs in collaboration with Laco and Dieter Rams to create the
Absolute Collection. Both Lubs and Rams are renowned for their work and the designs they produced during their respective
tenures with Braun. Rams was with Braun Design from 1989 to 2001 and was responsible for Braun's original collection
of watches, which have since become horological icons.
The design concept;
The creation of the Absolute Collection was born out of Laco's
desire to produce a clean, uncluttered timepiece that embodied harmony in its geometry. Utilizing a distinctly
Teutonic design language, the collection is resolutely German in its embrace of logic, functionality and high-grade
technology. A nice detail of the new Absolute case is It's hinged lug design which allows the watch's
strap to closely follow the contours of the individual wrist.
watches are 39mm in diameter and 9.6mm thick,
offer 5 ATM of water resistance and are equipped with Swiss quartz, GMT (dual time zone) movements,
Sapphire crystals, and robust rubber straps.