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Laco - Absolute

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LACO ABSOLUTE

Laco Absolute, a new line designed by Dietrich Lubs in collaboration with Laco and Dieter Rams to create the Absolute Collection. Both Lubs and Rams are renowned for their work and the designs they produced during their respective tenures with Braun. Rams was with Braun Design from 1989 to 2001 and was responsible for Braun's original collection of watches, which have since become horological icons (shown top right, with optional rubber strap)

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Design concept;

The creation of the Absolute Collection was born out of Laco's desire to produce a clean, uncluttered timepiece that embodied harmony in its geometry. Utilizing a distinctly Teutonic design language, the collection is resolutely German in its embrace of logic, functionality and high-grade technology. A nice detail of the new Absolute case is It's hinged lug design which allows the watch's strap to closely follow the contours of the individual wrist.

The wide, un-tapered straps give the watches a bit more presence on the wrist than the 39mm diameter and 9.6mm thickness might lead one to expect.  They offer 5 ATM of water resistance and are equipped with Swiss quartz, GMT (dual time zone) movements, Sapphire crystals, and are paired with high quality German made, leather straps.


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White dial, mat steel

Sale $229 delivered 

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Black dial, mat steel

Sale $229 delivered

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Black PVD case, stick dial

Featured item $239 delivered 

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Black PVD case, Arabic dial

Sale $259 delivered

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